Our Presence in Emerging Markets
One of the core business strategies of our Global Business Plan is to drive growth throughout Kimberly-Clark International with a particular focus on Latin America, Russia and China.
Growth for Kimberly-Clark International refers to growth of the business, growth of our brands, and growth of Kimberly-Clark's positive contribution to local and global communities.
In 2011, Kimberly-Clark International accounted for 36 percent of net sales for the company and worked to improve its management of global brands and innovation initiatives to leverage the benefits of the company's global scale. It also helped us move toward our Sustainability 2015 vision to meet needs in our emerging markets.
As we grow in emerging markets, the broader distribution of our products helps enable more people around the world to live better lives. Our goal is to provide products that make people's lives healthier, safer and more secure. For example, in India and Brazil, Huggies brand diapers help prevent infant rashes and infections that can result from a lack of clean diapers. With the introduction of the Kotex brand in the marketplace in Malaysia, young women can feel more secure every day, including in the middle of their menstrual cycles, and women at social occasions in Korea can feel more relaxed and confident because of the availability of our Poise brand.
Our focus moving forward is to increase our understanding of social and sustainability needs in emerging markets and provide our innovative products to meet those needs.