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We are well-positioned to stay competitive in a fast-changing market

Our Product Innovations

Innovation is core to Kimberly-Clark’s Global Business Plan and a key to our future success: How do we make familiar products even better?

How do we capture the breakthroughs of tomorrow? We are listening to the voices of our customers/consumers and harnessing the inventiveness of our employees and suppliers to explore new ideas and approaches to reduce our environmental impact.

To help accomplish this, we are expanding our network of Global Innovation Centers. In the summer of 2011, we announced the creation of a new center in Bogotá, Colombia, which will develop products using local and regional insights to meet broader consumer needs around the world. We also expanded our product development capabilities to complement our Innovation Center Asia in South Korea. This expands Kimberly-Clark’s research, engineering and design capabilities in a country that is at the forefront of sustainability, technology and inventions to meet consumer and customer demands.

Together with our established innovation facilities in Neenah, Wisconsin, and Roswell, Georgia, we are well-positioned to stay competitive in a fast-changing market environment.

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Million new consumers touched

We have begun tracking these numbers, and will provide an update in our next report.

Net sales from environmentally innovative products

Approximately 13 percent of our net sales in 2011 came from environmentally innovative products.

Reduction in packaging environmental impact

We have reduced our overall impact by 4 percent, using 2010 as a baseline, by lightening the weight, increasing the recycled content and lowering the carbon footprint of our packaging.

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